Director Marketing Planning & Strategy

As part of a reimagined Marketing team for two distinct brands, you and your sizeable team will develop and execute a laser-focused consumer marketing strategy, in part, by better leveraging data to determine the wants and needs of shoppers in over 20,000 stores. This is a high-profile role with a great deal of exposure to executive leaders.

GENERAL SUMMARY:

In this essential leadership role, you'll assist the VP of Marketing to build annual plans for the overall key marketing initiatives, allocating advertising and store space, coordinating internal and supplier-led shopper marketing programs, ensuring long-term strategic plans are in place, and overseeing the execution process to ensure seamless integration downstream for all in-store, print and direct mail initiatives. You'll also lead the day-to-day operations of their internal media agency, including media partners and CPG.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Direct a team of shopper marketing and ad planners (6) to ensure plans are well thought out, integrated, and deliver ROI so that long- and short-term deadlines are met with little to no customer impact.
• Manage the shopper marketing agency to deliver a calendar of seasonal and customer-relevant ideas that can be executed across touchpoints and align with the company's brand framework.
• Coordinate with merchandising and key marketing partners to produce creative plans and promotions that deliver against traffic, sales, and margin goals.
• Create ad space and off-shelf space allocation based on diligent analytics to improve company performance.
• Communicate regularly and align with senior leaders on marketing strategies and promotional plans.
• Oversee post-analysis of shopper marketing performance metrics and recommend ongoing improvements.
• Ensure marketing plans are aligned and can be executed by store operations.
• Direct CPG monetization and shopper marketing co-op processes, including annual strategy for CPG engagement, planning sales campaign execution and performance, and revenue/payments from CPG/3rd part partners.
• High level of exposure to SVP/EVP leaders.

PROFESSIONAL PROFILE:

• B.A. and/or equivalent and relevant work experience.
• Minimum eight (8) years experience with responsibility for shopper marketing or promotional planning and program development.
• Retail experience with the development of marketing programs. Experience executing in-store/direct mail/circulars.
• Experience managing a creative agency is a plus.
• Able to work in a fast-paced environment, multi-tasking and setting and meeting priorities.
• Adept at building and maintaining relationships with internal clients and external vendors.
• Intermediate use of Microsoft Excel, PowerPoint, Word, and Outlook.

POSITION REQUIREMENTS:

• Office work environment, 40+ work hours per week
  
  

Must be fully vaccinated from COVID-19, as defined by the CDC, by the date of hire. Proof of vaccination required. Request for medical or religious accommodation must be made before the start date.