Job Title
Director Marketing Planning & Strategy

City
Mid-Atlantic

Job Type
Full-Time Regular

Our client is a $25B, Fortune 100, industry-leader. They've delivered 15 years of same-store sales increases, a triple-digit bonus payout in 2020, and a similar projected bonus for 2021.

As part of a reimagined Marketing team for two distinct brands, you and your sizeable team will develop and execute a laser-focused consumer marketing strategy, in part, by better leveraging data to determine the wants and needs of shoppers in over 20,000 stores. This is a high-profile role with a great deal of exposure to executive leaders.

GENERAL SUMMARY:

In this essential leadership role, you'll assist the VP of Marketing to build annual plans for the overall key marketing initiatives, allocating advertising and store space, coordinating internal and supplier-led shopper marketing programs, ensuring long-term strategic plans are in place, and overseeing the execution process to ensure seamless integration downstream for all in-store, print and direct mail initiatives. You'll also lead the day-to-day operations of their internal media agency, including media partners and CPG.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

  • Direct a team of shopper marketing and ad planners (6) to ensure plans are well thought out, integrated, and deliver ROI so that long- and short-term deadlines are met with little to no customer impact.
  • Manage the shopper marketing agency to deliver a calendar of seasonal and customer-relevant ideas that can be executed across touchpoints and align with the company's brand framework.
  • Coordinate with merchandising and key marketing partners to produce creative plans and promotions that deliver against traffic, sales, and margin goals.
  • Create ad space and off-shelf space allocation based on diligent analytics to improve company performance.
  • Communicate regularly and align with senior leaders on marketing strategies and promotional plans.
  • Oversee post-analysis of shopper marketing performance metrics and recommend ongoing improvements.
  • Ensure marketing plans are aligned and can be executed by store operations.
  • Direct CPG monetization and shopper marketing co-op processes, including annual strategy for CPG engagement, planning sales campaign execution and performance, and revenue/payments from CPG/3rd part partners.
  • High level of exposure to SVP/EVP leaders.

PROFESSIONAL PROFILE:

  • B.A. and/or equivalent and relevant work experience.
  • Minimum eight (8) years experience with responsibility for shopper marketing or promotional planning and program development.
  • Retail experience with the development of marketing programs. Experience executing in-store/direct mail/circulars.
  • Experience managing a creative agency is a plus.
  • Able to work in a fast-paced environment, multi-tasking and setting and meeting priorities.
  • Adept at building and maintaining relationships with internal clients and external vendors.
  • Intermediate use of Microsoft Excel, PowerPoint, Word, and Outlook.

POSITION REQUIREMENTS:

  • Office work environment, 40+ work hours per week

Must be fully vaccinated from COVID-19, as defined by the CDC, by the date of hire. Proof of vaccination required. Request for medical or religious accommodation must be made before the start date.

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