Job Title
Director-Digital Experience, Search (Retail)

City
South Central U.S.

Job Type
Full-Time Regular

Our client offers a strong salary, a 25% target bonus (they have met or exceeded target bonus for many years) plus annual stock options. Full relocation to company HQ will be expected and covered by our client once HQ restrictions are lifted due to the COVID situation.

Director - Digital Experience, Search

Summary:

Our well-known Public Retail company client (#1 in the U.S. in their business model) is currently looking for a top tier digital leader to join our growing team. This is a leadership position that is responsible for the global strategy and execution of their omni-channel and eCommerce digital Search marketing and will lead a team of seasoned online professionals. Specifically, this role will lead demand generation through the SEM and SEO channels with an eye on total SERP optimization and driving local store traffic. This role will have high visibility within a large fortune 300 corporation and require direct contact with C-level and senior cross functional leaders.

Responsibilities:

  • Lead the strategy and execution for the following digital demand channels: PPC/SEM, PLA, LIA, SEO, and 3rd party marketplaces
  • Lead and manage a high performing team of SEM, SEO and online marketing professionals
  • Responsible for strategy, execution and monitoring of SEM and SEO campaigns, KPIs and success metrics
  • Develop and execute a holistic search strategy that encompasses both SEM and SEO
  • Build and execute a content strategy to grow organic “how-to” traffic
  • Lead a team of both technical and content SEO professionals
  • Expand our client's Google Shopping capabilities and reach
  • Develop and mentor the Search team on best practices, tools and emerging strategies
  • Ensure that search campaigns and strategy are aligned with business objectives
  • Grow the online traffic share in ComScore
  • Partner with other Digital Directors on the roadmap for B2C and B2B digital marketing capabilities and emerging technologies
  • Own and manage processes for digital content creation and execution related to Search
  • Partner and work with large external marketing agencies and firms
  • Own and manage several large budgets and part of the online P&L
  • Partner with IT, Marketing and Merchandising

Qualifications:

  • 5+ years of leadership experience in building and leading digital marketing strategy
  • Experience within ATG or an equivalent environment preferred
  • Experience working in an established top tier retailer, preferably within an omnichannel and large store footprint model
  • Proven experience leading digital, search and marketing strategy with a history of accelerated growth
  • Must have deep understanding and hands-on experience with SEO (organic search), paid search, the Google ecosystem, SA360 or other management tool
  • Experience in creating and managing integrated multi-dimensional digital campaigns, experience leveraging 1st party data preferred
  • Experience working with and partnering with outside agencies
  • Strong management and leadership experience
  • Strong analytical and finance experience required
  • Specialty Retail experience is preferred
  • Ability to work actively with a team and cross-functionally to solve issues and/or create opportunities
  • Strong dynamic team leader and mentor
  • Team player with a collaborative approach who shares success
  • Ability to recruit and retain top tier digital talent
  • Excellent interpersonal skills and commitment to empowerment
  • Very strong in technology and business management
  • Excellent analytical, management and communication skills, both written and oral, to synthesize key issues, develop strategies and process, communicate and persuade constituencies towards specific optimized processes and working partnerships

Experience:

  • Minimum of 7+ years of total experience in retail, eCommerce, digital commerce, online marketing, mobile commerce, technology or digital business management
  • Prior Director level experience required leading a small to medium size team of individual contributors and managers
  • Cross-functional team leadership is a must

Education:

Bachelor’s Degree in Marketing, Business, Digital Design, Technology, Science or equivalent required; MBA preferred

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