Date Posted
9/10/2020
Location
El Segundo, CA
Salary Range
40,000.00 USD - 60,000.00 USD
Industry : Business Consulting


Summary
Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services. Creates engaging written, graphic, and video content while staying up-to-date on the latest marketing technologies and social media.
Job Duties
  • Develop and implement SEO and PPC strategies
  • Create and manage link building strategies, content marketing strategies, and social media presences
  • Innovate and present new marketing platforms and strategies
  • Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success
  • Forecast marketing campaign growth and ROI for marketing campaigns
  • Manage email and social media marketing campaigns
  • Contact, interview, and hire third-party graphic designers, web designers, and videographers to create unique and engaging content
  • Use Google Analytics, Google AdWords, and other relevant sites
  • Drive traffic to company pages
  • Develop and manage projects, including delegating tasks, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
  • Collaborates with internal teams to maximize and execute marketing strategies and plans
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

Requirements

  • Bachelor's degree in Marketing, Advertising, or a related field
  • 3+ years in digital marketing preferred
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends
  • Experience in setting up and optimizing Google Adwords campaign
  • Strong analytical skills and data-driven thinking
  • Problem-solving skills
  • Up-to-date with the latest trends and best practices in online marketing and measurement

This Job Description is created by Triup