Date Posted
9/10/2020
Location
El Segundo, CA
Salary Range
60,000.00 USD - 100,000.00 USD
Summary

Digital Marketing Specialist is responsible for looking into the online marketing strategies for the organization. This position will plan and execute marketing campaigns, and maintain and supply content for the organization’s web related.

Job Duties
  • Develop and manage digital strategy and marketing campaigns
  • Innovate and present new marketing platforms and strategies
  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns, and manage and operate company’s website
  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
  • Track the website traffic flow and provide internal reports regularly
  • Fix any error in online content and arrange webinars and webcasts
  • Attend networking events and product launches
  • Identify new digital marketing trends and ensure that the brand is in front of the industry developments
  • Work on SEO of the website pages
  • Edit and post content, videos, podcasts, and audio content on online sites
  • Promote company’s product and services in the digital space
  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc
  • Create and execute SMS, and email-based marketing campaigns
  • Brainstorm new and creative growth strategies through digital marketing
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Performs other duties as assigned by Managing Directoras necessary
  • on

Requirements

    • Minimum of 3+ working experience in digital marketing
    • 3 years of experiences in consumer market
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
    • Experience in optimizing landing pages and user funnels
    • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
    • Working knowledge of ad serving tools
    • Strong analytical skills and data-driven thinking
    • Problem-solving skills
    • Up-to-date with the latest trends and best practices in online marketing and measurement
    • Strong computer proficiency such as Microsoft Office (Word / Excel / PowerPoint / Outlook)


This Job Description is created by Triup