Practice Area
Healthcare IT
Region
Anywhere
Location
Remote
Company Location
Waltham MA
Position Id
48980

Customer Lifestyle Marketing Manager

Job Description
Client Summary:
  • Leading provider of compliance and revenue cycle management solutions
  • Supports healthcare organizations with process optimization and efficiency
  • Expanding capabilities through strategic acquisitions
  • Focused on delivering actionable insights across the revenue cycle
Position Responsibilities:
  • Own and execute full customer lifecycle marketing strategy tied to onboarding, adoption, expansion, renewal, and advocacy
  • Build and launch multi-channel programs (ABM, nurture, cohort campaigns) to drive adoption, retention, and revenue growth
  • Develop personalized customer journeys using segmentation and behavioral data to improve engagement and upsell
  • Create high-impact content (case studies, webinars, ROI tools) to support value storytelling and expansion efforts
  • Partner cross-functionally with CS, Sales, Product, and Marketing to align messaging, drive expansion, and reduce churn
Experience & Skills:
Required Experience and Qualifications:
  • 3–5+ years in B2B SaaS customer/lifecycle/retention marketing, ideally in healthcare or regulated environments
  • Proven ability to drive adoption, expansion revenue, and retention through post-sale programs and ABM initiatives
  • Strong collaboration with Customer Success and Account Management teams on customer health and growth strategies
  • Hands-on experience with marketing automation (HubSpot) and CRM tools (Salesforce), plus ABM platforms (e.g., Demandbase, 6sense)
  • Data-driven mindset with strong analytics, KPI tracking, and ability to translate complex healthcare concepts into clear messaging
Compensation $110k-$140k
  • 100% Remote Company
  • Work/Life Balance
  • Competitive Compensation
  • Annual Bonus Program
  • Flexible Vacation & Time off
  • Social Events
  • Volunteer Days
  • President’s Club Award Program