Manager, Contractor Network Development - The core responsibility for this role is to lead the development and management of all HVAC branded residential dealer and contractor programs. This position will be responsible for challenging a team of cross-functional professionals capable of supporting the development, launch and management of all residential program plans and processes.
Continuously capture customer requirements from Client's distributors, contractors, and internal sales and leadership through surveys, customer visits, meetings and marketing analysis.
Document and prioritize requirements and program updates to develop and maintain the #1 program for premier residential contractors.
Identify program value proposition and feature set and create the road map for program development based on a highly valued and differentiated offering.
Define, develop, update and launch program materials and events, including program literature, guidelines, recruiting events, training, incentive trips, websites, and customer tools by working with marketing department to create and execute prioritized support elements, tools, and collateral.
Manage updates with marketing support and maintain freshness of program and its value and attributes.
Establish long term plan for best practices, tracking/metrics, and enhancements.
Track and communicate reports describing program progress and success related to dealer development to include DCP program participation, sales growth of program dealers, product mix, new product sales, new customer pipeline, and contractor program offerings (Rebates, Consumer Financing, Sales Incentive Programs, etc.)
Manage the development of program training materials for sales team and distributor sales and marketing personnel.
Manage goals, timing, workshops and events for contractor development programs.
Develop and create seasonal promotions with a defined objective and control and manage within budget criteria.
Provide input to marketing for advertising and contractor lead generation needs for both consumer and trade.
Develop and manage expense budget for program accruals and incentives and identify required vendors to support program requirements and manage relationships and budgetary control.
Develop program logistics to ensure customer usability and ease of doing business with Client.
Introduce and enhance processes and automation to continuously improve the customer experience through recruitment, on-boarding, development and growth.
Develop criteria to ensure Client is able to meet annual and long-term success metrics and program targets.
Establish core requirements for program and ensure compliance by dealers and partners.
Establish regular communications with sales team, distributors, and program contractors, and internal departments (products, marketing, logistics, training, etc.) to provide updates and ensure the program experience is positive and promotes partnership and unity.
Manage flow of information, communications, and road-map of enhancements for program newsletters and program websites.