Communications Specialist

Location: Cairo, Egypt

Position Type: Full-time

The Company is a leading education provider dedicated to delivering exceptional educational experiences across the MENA region. As part of the Saudi Education Fund (SEF), The Company is at the forefront of transforming the education landscape through world-class academic standards and innovation.
With a network of seven schools, and growing, spanning Saudi Arabia, the UAE, and Bahrain The Company is poised to create a brighter future for students across the region. We aim to empower learners through accessible, high-quality education, fostering excellence every step of the way.

Position Summary:
The Communications Specialist will be responsible for developing and executing all written communication across The Company and its network of schools. This includes crafting compelling content for social media, websites, press releases, ad copies, and other marketing materials. This role requires a strong storyteller with excellent writing skills who can maintain brand consistency and effectively engage various audiences. The Communications Specialist will collaborate closely with the marketing and design teams to ensure clear, persuasive, and engaging messaging across all channels. They will be responsible for short-form and long-form content writing, adapting style and tone as required.

Key Responsibilities:
Content & Copywriting:
• Develop and write high-quality content for The Company and its network of schools' social media, websites, and other digital platforms.
• Craft compelling ad copies for digital campaigns, print materials, and promotional assets.
• Create press releases, articles, and blog content to enhance brand visibility.
• Write short- and long-form content to suit various communication needs, ensuring clarity and engagement.
• Ensure consistency in tone, style, and messaging across all communications.

Brand Messaging & Strategy:
• Maintain and refine The Company’s and its schools' brand voice across all communication channels.
• Work closely with the Head of Marketing to develop and implement content strategies that align with The Company’s and its schools' objectives.
• Ensure that all written materials reflect the school’s mission, values, and brand positioning.
• Develop messaging frameworks for key campaigns and school initiatives.

Social Media & Digital Content:
• Collaborate with the social media team to create engaging and shareable content for various platforms.
• Write captions, posts, and stories that drive engagement and brand awareness.
• Monitor and optimize content performance to enhance audience interaction.

Press & External Communications:
• Draft and distribute press releases for key company announcements and events.
• Assist in managing crisis communications and official statements when necessary.

Qualifications & Skills:
Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field.
• 2-3 years of experience in copywriting, content creation, or communications.
• Exceptional writing, editing, and proofreading skills in English and Arabic.
• Strong understanding of digital marketing, social media trends, and SEO principles.
• Ability to craft clear, engaging, and persuasive messaging for different audiences.
• Experience working in education or a related industry is preferred.
• Highly organized with strong project management skills.

Personal Attributes:
• Passionate about education and creating positive community impact.
• Creative and proactive thinker with strong problem-solving skills.
• Excellent interpersonal skills to build strong relationships across teams and communities.

What We Offer:
• A collaborative and vibrant work environment.
• Opportunities for professional growth and career development.
• Competitive salary and benefits package.
• The chance to make a meaningful impact on education through innovative strategies.

The Company is an equal opportunity employer and values diversity in the workplace.