Job Category
Sales / Marketing
Irvine, CA
Salary Range
$65,000.00 - $90,000.00

This position is responsible for growing the category and brand volume and increasing revenue through the development and delivery of industry-leading category insights for retailers and distributors. This role is accountable for developing compelling selling stories that are supported by data resources to drive the achievement of the Company's goal.


  • Bachelor’s degree in business, marketing or equivalent from four-year college or university; or five to seven years’ related experience and/or training; or equivalent combination of education and experience.
  • 3+ years category or shopper experience and/or regional and independent experience (customer facing)
  • Proficient in CPG industry insights tools, such as: AC Nielsen, IRI, Spectra, shopper panel data, shopper loyalty data, JDA space planning, Shelf Architect space planning tool.
  • Expertise in Excel includes pivot tables, macros, v-lookups and Power Point.


  • Collects and analyzes product, marketing, and customer specific data relating to product category or brand performance.
  • Analyzes impact of key competitors' activity, and reports impact based on distribution, pricing, promotion, and merchandising tactics.
  • Provides insights and recommendations, using fact-based information, for such things as consumer profiles, product assortment, in-store merchandising, and space planning analysis, to optimize product introductions, distribution, shelving, price, and marketing.
  • Provides ongoing tracking, analysis, and monitoring of category and/or customer performance against business metrics and versus the rest of the market, and regularly reports status.
  • Supports the development of the Company’s sales programs, including delivery of post-promotion analyses and pricing strategies.
  • Develops and maintains positive and unbiased relationships with stakeholders across the company.
  • Collaborates with the Consumer Research and Marketing Department to identify shopper insights and opportunities.
  • Creates and shares best practices across the department and company to improve overall company performance.
  • Interprets data, analyzes results using statistical techniques and provides ongoing reports.
  • Supports the development of data collection systems and other strategies that optimize statistical efficiency and data quality.
  • Acquires ad hoc data from primary or secondary data sources for analysis using on/offline reporting tools
  • Identifies, analyzes, and interprets trends or patterns in data sets.
  • Operationalizes repeated similar ad hoc requests for continued use.


  • Full-time (40 hours/week)
  • Hybrid work
  • Health Insurance (medical, dental, vision), Life, AD&D, LTD
  • Sick leave, vacation, paid holidays
  • Bonus
  • 401(K)