Job Category
Sales / Marketing
Location
Irvine, CA
Salary Range
$65,000.00 - $90,000.00

This position is responsible for growing the category and brand volume and increasing revenue through the development and delivery of industry-leading category insights for retailers and distributors. This role is accountable for developing compelling selling stories that are supported by data resources to drive the achievement of the Company's goal.

Qualifications

  • Bachelor’s degree in business, marketing or equivalent from four-year college or university; or five to seven years’ related experience and/or training; or equivalent combination of education and experience.
  • 3+ years category or shopper experience and/or regional and independent experience (customer facing)
  • Proficient in CPG industry insights tools, such as: AC Nielsen, IRI, Spectra, shopper panel data, shopper loyalty data, JDA space planning, Shelf Architect space planning tool.
  • Expertise in Excel includes pivot tables, macros, v-lookups and Power Point.

Responsibilities

  • Collects and analyzes product, marketing, and customer specific data relating to product category or brand performance.
  • Analyzes impact of key competitors' activity, and reports impact based on distribution, pricing, promotion, and merchandising tactics.
  • Provides insights and recommendations, using fact-based information, for such things as consumer profiles, product assortment, in-store merchandising, and space planning analysis, to optimize product introductions, distribution, shelving, price, and marketing.
  • Provides ongoing tracking, analysis, and monitoring of category and/or customer performance against business metrics and versus the rest of the market, and regularly reports status.
  • Supports the development of the Company’s sales programs, including delivery of post-promotion analyses and pricing strategies.
  • Develops and maintains positive and unbiased relationships with stakeholders across the company.
  • Collaborates with the Consumer Research and Marketing Department to identify shopper insights and opportunities.
  • Creates and shares best practices across the department and company to improve overall company performance.
  • Interprets data, analyzes results using statistical techniques and provides ongoing reports.
  • Supports the development of data collection systems and other strategies that optimize statistical efficiency and data quality.
  • Acquires ad hoc data from primary or secondary data sources for analysis using on/offline reporting tools
  • Identifies, analyzes, and interprets trends or patterns in data sets.
  • Operationalizes repeated similar ad hoc requests for continued use.

Conditions

  • Full-time (40 hours/week)
  • Hybrid work
  • Health Insurance (medical, dental, vision), Life, AD&D, LTD
  • Sick leave, vacation, paid holidays
  • Bonus
  • 401(K)