Position Id
3486
Job Type
Contract Full-Time

Position: Campaign Analyst

Location: Remote for now and later Downtown Toronto

Job Description:

  • The successful candidate will be responsible for Campaign Analytics supporting the growing needs of the Credit Cards team within the broader Marketing Analytics group.
  • Marketing Analytics & Insights supports the central marketing function within internal Bank Group with high quality, innovative, and insightful information to help build value for our customers and shareholders.
  • It supports most consumer facing internal Bank Group lines of business.
  • Your goal as a part of the Campaign Analytics team is to design and execute campaigns to drive acquisition, retention, engagement across personal and business banking products.
  • If you are driven by helping stakeholders understand data, love when the latest direct-to-consumer marketing campaign results are available, and continually strive to challenge the "process status quo" to make work flows run as efficiently as possible – this is the role for you.
  • You will be part of a cross-functional agile pod dedicated to delivering rapid testing of new and innovative strategies to help drive bank market share. Success in this role will be achieved by:
  1. Translating key business objectives into insight rich experiments that drive marketing ROI
  2. Ensuring execution (i.e., list creation) is done efficiently and with excellence
  3. Designing campaign results can be actioned by providing high value campaign reporting
  4. Work in a consultative role to provide "value-added" insights in the form of analysis, interpretation and advice of campaign reporting

Your success will be predicated on your ability to forge strong partnerships, communicate effectively, deliver on-time, and continuously strive for increased efficiency.

RESPONSIBILITIES:

  • Design/execute/measure high impact direct to consumer marketing experiments
  • Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal
  • Execute with excellence
  • Manage your project pipeline to ensure agreed upon timelines can be met
  • Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
  • Maintain a culture of risk management and control, supported by effective processes and sound infrastructure

MUST HAVE:

  • 4+ yrs exp. as a Campaign Analyst (or in a Direct Marketing, Consulting, Analytics, or Agency-side role in financial services/telecom or other high volume direct marketing industries)
  • Campaign exp. (i.e. How to design, custom control ; Measure success of a campaign)
  • SAS (knowledge of: Databases & data structures; Vendors & file format requirements; How campaigns are created by leveraging customer data from internal data warehouses)
  • Unica (a brand within IBM's software group comprising multiple enterprise marketing management products)
  • Target/Strategy exp. (targeting & measurement) NOT (data execution, or reporting & models)
  • Targeted Marketing exp
  • Python

NICE TO HAVE

  • SQL – knowledge of (familiar with how models work (response models, propensity models)
  • Banking exp
  • Credit card exp.
  • Able to provide insights and analytics
  • Digital exp.

ADDITIONAL SKILLS:

  • Exp. designing successful direct marketing experiments
  • Familiar with direct marketing principles (Predictive Models, Experiment Design, A/B testing, Sample Size calculations, Net Performance Measurements, etc.)
  • Knowledge of how campaigns are created by leveraging customer data from internal data warehouses through the use of programming tools such as SAS
  • Degree in business, science, statistics, engineering, or other quantitative discipline
  • A project management mindset to help deliver on time to specifications
  • Track record of delivering successful initiatives on time and on budget
  • Team player while able to work independently
  • Pragmatic decision maker blending a mix of intellect, experience and street smarts
  • A profit driven mindset
  • Technical and detail oriented

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