CMO

Company background:

• 70+ year – top 25 in the nation – Branding Company; which provides merchandising solutions (internally & externally) for recognition, celebration, employee appreciation & engagement, branding and promotional campaigns.
• Award winning direct marketing company - using multi-channel (direct mail, outbound telephone sales and web/email) strategies to acquire and retain its customers.
• The company’s portfolio includes over 60 catalog titles.

Responsibilities include:

• Take responsibility for annual marketing plan, strategy and team. Focus should be on profitable growth.
• Define and implement a multi-channel (telephone sales, direct mail, e-commerce) content and sales strategy to provide the customer with a more an integrated customer experience; yielding increased sales and profit.
• Develop and successfully implement a marketing strategy and plans supporting customer acquisition, retention and loyalty.
• Drive all new business development.
• Work closely with the Sales & E-Commerce departments to align sales and marketing strategies.
• Oversee the day-to-day implementation of all marketing collateral, including production of multiple campaigns at any one time.
• Build, manage and coach a high-performing team of strong product, content and creative marketing professionals.
• Plan and organize marketing functions and operations (product development, creative, copy, web, circulation etc.) and ensure they project the company’s unique “voice”.
• Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports.
• Build and/or manage databases for collecting consumer transactions and prospecting.
• Manage marketing budget and expenditures.
• Conduct through competitive analysis, evaluating their strategies and positioning and devise counter-strategies.
• Direct circulation strategies for all direct mail/catalog campaigns.
• Optimize and streamline marketing processes for optimal results and maximum efficiency.
• The CMO should be hands on and not only able to provide strategic leadership to management but also able to execute in the trenches.

Requirements:

• Senior Marketing executive.
• 10+ years of hands-on direct marketing experience before growing into a leadership role, having had multiple marketing disciplines reporting to her/him.
• Successful experience developing B2C & B2B markets.
• Strong background in merchandising and multi-catalog title creation & management.
• Experience selling promotional products (apparel, bags, tech, drinkware, etc.) preferred.
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, merchandising, pricing, product promotion, etc.).
• Solid understanding of market research and data analysis methods.
• Ability to apply marketing techniques over digital (e.g. web, email, social media) and non-digital (e.g. print, telephone) channels.
• Experience in managing strategies and deployment of direct mail/catalog circulation plans.
• Strong leadership skills with experience developing and growing individuals and teams
• Passionate customer advocacy
• A leader with both creative and analytical capabilities
• Outstanding communication (written and verbal) and interpersonal abilities.
• Proficient in MS Office and business software (e.g. CRM).
• BSc/BA in business administration, marketing, communications or relevant field; MBA/MA will be a plus.