Business Insights Spl. (Data Analyst) - JP30977

Position Id
Toronto ON
Job Type
Contract Full-Time

Position: Business Insights Specialist - support Credit card Business - JP30977

Duration: 1 year (Potential extension or convert to PERM)

Location: Downtown Toronto

Job Description:

The successful candidate will be the Business Insights Lead supporting the growing needs of the Personal and Business Banking Marketing Group within the broader Marketing Analytics and Insights group. Marketing Analytics & Insights supports the central marketing function within Bank Group with high quality, innovative, and insightful information to help build value for our customers and shareholders. The candidate will lead on the interpretation of complex business issues, generating multifaceted insights, identifying opportunities to drive business growth and value. This role will work in partnership with business leaders to present or generate appropriate insights.


Your goal as a Business Insights Specialist is to support the creation of integrated marketing campaigns that meet business and marketing strategies and objectives. More specifically, the successful candidate will:

  • Apply understanding of respective business strategies to produce relevant and meaningful data analysis to support business goals and objectives
  • Develop analysis to illustrate business trends and identify areas of business opportunities
  • Produce insights and recommend business actions to support business strategy and/or solve business problems
  • Execute on data requests accurately and within a timely manner
  • Represent functional area as an analytics & insights professional and key resource
  • Educate/train business users on how to integrate analytics into decisions
  • Provide recommendations on financial / monetization goals to deliver on (eg. quantify functional value, cost savings and revenue generated etc.)
  • Utilize both quantitative and qualitative methodologies to interpret and present data effectively and clearly
  • Support a positive work environment that promotes service to the business, quality, innovation, and teamwork

Skill Sets:

  • Familiarity with direct marketing principles
  • A project management mindset to help prioritize and manage own workload to deliver quality results and meet assigned timelines
  • Team player while able to work independently
  • Pragmatic decision maker blending a mix of intellect, experience and street smarts
  • A profit driven mindset


  • 7+ years of relevant experience in a consulting, marketing, analytics or agency-side role in financial services or another retail industry
  • Knowledge of SQL and SAS; knowledge of databases and data structures
  • Undergraduate degree in business, science, statistics, marketing or other relevant discipline
  • Knowledge of multiple marketing disciplines, strategy development, consulting principles
  • Knowledge of banking industry, financial product/customer markets, current and emerging competitor and market trends an asset


1.) SQL

2.) Market Analytics

3.) Data Analysis

4.) Reporting and Story- telling based on Analysis


1.) SAS

2.) Financial/Banking

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