Business Analyst - Credit Cards #95733

Business Analyst - Credit Cards #95733

Request ID: 95733-1
Start/End Dates: Jan 2026 - 12 months.
Work Location: downtown Toronto, near Union Stn.
Job Title: Professional - Business Analyst - Expert

Position Title: Business Analyst - Expert
Line of Business: Digital and Direct Marketing (DDM) - is responsible for Bank's digital and direct marketing programs. Within DDM, the Marketing Data and Advanced Analytics team (MDAA) team is responsible for supporting direct marketing efforts by creating a culture of data-driven decision making across the Bank

Target Start Date: Mid to Late Jan 2026
Contract Duration: 12 months
Extension/FTE: Potential for extension and FTE

Hybrid work - In office on Thursdays plus 4th Friday of every month. Onsite requirements are subject to change based on business needs.
OT: not expected
Location Address: 81 Bay St Toronto
Schedule Hours: 37.5 - 9 am - 5pm Some flexibility in start time if the resource requires it on occasion, however the standard is 9 - 5.

Reason: Support required for a new Agile POD supporting the Credit Card business.
Project: The resource will provide analytical support to various credit card acquisition and retention campaigns and programs.
Team details: The group consists of 20 people currently. The team is supportive, there is always someone available to help. The team communicates regularly and is in constant communication with their many business partners across the bank.

Selling point of the position: This role offers the opportunity to take ownership of their work and present findings in an impactful way. There is potential to convert to FTE or join other teams.
Who will the candidate be working with on a Daily basis: Cards business partners, Marketing business partners and the immediate team.

Job Description:
o The Senior Consultant is primarily responsible for ongoing and ad-hoc analytical support of credit card acquisition and retention campaigns and programs, including the delivery of detailed campaign post-analyses at the portfolio and channel of acquisition levels, as well as the identification of strategic insights and recommendations that will help drive the Cards business.
Provides analysis and reporting to enable direct marketing strategy by engaging in sales lead evaluation, direct marketing campaign measurement, and client centric analyses for the credit Cards LOB.
o Responsible for understanding credit card acquisition and retention programs and campaigns and the impact that they have in card members/clients.
o Conducts deep-dive analytics to provide business insights to assist the Cards team in meeting their strategic goals. Familiarity with test vs. control and A/B testing campaign performance assessment methodology.
o Analyzes how campaigns drive client behaviour. Provide analytical support in the creation of cardholder journey stories and presentations to Senior Management, including monthly and quarterly business review presentations.
o Performs a consultative role in working with multiple card stakeholders and with cross-functional teams on card analytics.
o Understands and meets the needs of Cards stakeholders, including supporting with ad-hoc requests.
o Informs and updates leaders, team members and business partners on relevant information in a timely manner o The individual will work as part of an Agile POD infrastructure.

• Challenges of the role: There is the expectation to deliver quickly, this is a fast paced environment. The resource will need to manage multiple stakeholders at the same time. The contractor needs to be able to explain the results of his technical/analytical work to a non-technical audience, who on the other hand are experts in the credit card business. So, storytelling and previous experience in the Cards industry are mandatory. Also, this individual will be part of an Agile POD, so previous experience working as part of an Agile team is highly desirable

Must haves:
**credit card analytics experience is absolutely mandatory for the role! **
1. 3-5 years of experience in a consultative role focusing on data analysis. (8+ as a previous BA)
2. Previous experience in the Credit Card business (Banking or credit card industry)
- Deep understanding of credit card lifecycle: onboarding, usage trends, customer segmentation, and retention.
- Experience with cross-functional collaboration involving Digital, Risk, Marketing, Compliance, and IT teams.
3. Experience manipulating and synthesizing large volumes of complex information from multiple sources.
- SQL, SAS, Tableau, and Excel
4. Strong knowledge of data modeling and statistical analysis techniques.
5. Experience working with multiple stakeholders.
6. Experience working on an Agile team.
7. SQL experience / SAS experience (build and run macros)
8. Education and Certifications: University degree in Computer Science, Information Technology, Engineering, Business, Math or other quantitative discipline.

Nice to have:
1. Digital analytics experience (Adobe)

Soft Skills
• Good communication and storytelling skills.
• Excellent relationship building, verbal and written communications skills
• Time management
• Ability to present information in an organized and concise manner

close on 11/13/2025 @ 9 AM EST.

NOTES:
Seeking is a credit card business analyst whose primary responsibility will be to assess the performance of direct marketing campaigns targeted at existing bank credit card clients, aimed at deepening client engagement with the bank, whether by increasing credit card usage or driving cross-sell of additional products.
To be successful in this role, the candidate must have a strong understanding of the credit card business and the ability to strategically evaluate marketing campaign performance. This includes conducting post-deployment analyses and providing actionable insights and recommendations for future campaigns, such as guidance on client segmentation, outreach channel effectiveness, offer structure, campaign creatives, and the impact of seasonality on client response. Ultimately, looking for someone who can act as a consultant to the business, advising on whether a given marketing campaign was a sound investment of financial resources or if those resources would be better allocated elsewhere. Simply having the term “credit card” on their resume does not necessarily indicate a good fit for this role.