Brand Manager - CL

City
Lagos
Country
Nigeria
Industry
Beverages
Date Posted
4/09/2018

Brand Manager - CL

Job Scope
  • Executing the Marketing Plans for brands, across Regions.
  • Breaking down the Annual & Quarterly Plans/Initiatives into actionable & detailed activity schedules and calendars followed by proper implementation and control.
  • Ownership & responsibility for excellence for all ATL, BTL & TTL Initiatives as per Marketing & Category Plans.
  • Responsible for market activation programs, consumer promotions and trade interventions initiated by Marketing - with robust control & tracking mechanisms along with metrics to measure effectiveness of the program.
  • Liaise & Coordinate with internal departments (e. g. production, supply chain, sales, research and development) & external partners (e.g. agencies, freelancers, vendors, regulators, certification partners) to deliver successful marketing initiatives across platforms & geographies.
  • Execute Digital & Social Media initiatives.
  • Handle Market Research, Media Planning & Execution for brands, categories & projects assigned.
  • Improve brands’ visibility across evolving POS formats, Modern Trade, Key Accounts, HORECA etc – through innovative designs, developments & activations.
  • Driving excellence in OOH & Ambient Media.
  • Product Management for NPD projects.
  • Developing Associations & Properties across media vehicles

Desired Experience
  • Around 10 years’ experience in the Marketing function, in a FMCG environment, with demonstrable successes in the various areas of Product & Brand Management.
  • Experience of dealing with multi brand/product portfolio in a big Company.
  • Good experience of executing ATL, BTL, Market Research & Category Management across diverse geographies.
  • Experience of syndicated research is a must.

Education and Skills
  • MBA (Marketing) from University/Business School/Institute of repute.
  • Relevant Functional Skills & Expertise.
  • Problem Solving.
  • Interpersonal Skills and Man Management.
  • Process & Procedure Implementation Skills.
  • Good Communication & Presentation Skills.
  • Computer literacy and IT Skills.
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