Brand Executive - CL

City
Lagos
Country
Nigeria
Industry
Beverages
Date Posted
4/09/2018

Brand Executive - CL

Job Scope
  • Breaking down the Annual & Quarterly Activations ( BTL & TTL) Plans/Initiatives into actionable & detailed activity schedules and calendars followed by proper implementation and control.
  • Ownership & responsibility for excellence for all, BTL & TTL Initiatives as per Marketing Plans.
  • Responsible for market activation programs, - with robust control & tracking mechanisms along with metrics to measure effectiveness of the program.
  • Liaise & Coordinate with internal departments (e. g. Sales, Finance & Supply Chain) & external partners (e.g. agencies, freelancers & vendors) to execute successful marketing initiatives across platforms & geographies.
  • Execute Digital & Social Media initiatives.
  • Responsibility of planning, developing and implementing PR strategies.

Desired Experience
  • Around 5 years’ experience in the Marketing function, in a FMCG & Services or Telecom environment
  • Good experience of executing BTL Initiatives (Consumer & Market activation, Events, POS procurement, OOH), PR, Digital Initiatives across diverse geographies
  • Research experience would be a strong advantage
  • Agency/Vendor Management skills.
  • Process & Procedure Implementation Skills.
  • Computer literacy and IT Skills.

Education
  • MBA (Marketing) from University/Business School/Institute of repute.
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