Job Description

Position ID # 23079

Remote/ Hybrid - depending on location.
Open to candidates in Ontario and Quebec


About our Client

Our client, a multinational media and digital marketing communications company, is seeking a Bilingual Media Planning Strategist to join their team. The Media Planning Strategist will help with planning, communication, and integration of media strategy for their assigned clients.


Responsibilities:

The Bilingual Media Planning Strategist will perform a diverse range of functions, including but not limited to the following:

  • Collaborate with the wider media planning teams and performance experts to manage digital media projects for assigned clients
  • Work with Account Supervisor/ Manager on developing communication plans and strategies
  • Contribute to overall campaign strategy and find ways to improve and optimize campaign performance to meet client goals
  • Provide tactical and strategic recommendations to enhance performance
  • Analyze data to gain insights, integrate insights and recommendations into strategy and campaign adjustments
  • Collaborate with media experts during media planning and campaign activation
  • Use your passion and creativity to help develop intelligent, innovative and effective ideas and process improvements for your clients
  • Prepare performance reports and recommendations for clients
  • Manage client relationships and manage campaign performance and expectation

Qualifications:

  • 2+ years experience in media planning, campaign activation and management
  • Knowledge of both digital media and traditional media (OOH, print, radio, TV) platforms
  • Excellent communication and presentation skills
  • Bilingual language skills (French and English) is required - (written/ oral)
  • Knowledge of Comscore, Lens or other industry software (i.e. Telmar, Vivdata)
  • Experience with Google Suite, Microsoft Suite, Google Analytics and other insight programs considered an asset
  • Experience with Mediaocean, Prisma, DCM and other campaign management tools considered an asset
  • Knowledge of automotive or QSR industries considered an asset
  • Collaborative, enjoys working within a team, but can also work independently
  • Analytical, with good attention to detail

Details

Position Id
23079
Type
Full-Time Regular
Location
Toronto ON
Category
Marketing & Creative