Job Description

This opportunity is all about optimizing the supply of Toronto Parking Authority's (TPA's) parking and mobility services "network" across Toronto while maximizing profits, customer service and civic utility. This is an analytical role responsible for leading all TPA land-use and transportation planning as well as pricing and business intelligence services by connecting the dots between operations, insights, and pricing to grow margins and profitability.

The TPA is the largest supplier of municipal parking in North America and manages approximately 59,500 "Green P" parking spaces. This includes approximately 18,500 on-street parking spaces; 41,000 off-street parking spaces; and provides access to 6,850 bicycles across the City of Toronto. TPA, maintains 139 surface lots, 26 municipal garages and manages an additional 141 lots for various third parties. Revenue generated in 2021 was $93 million with a $19.7 million dividend paid to the City of Toronto. The Bike Share program recorded a record 3.5 million rides with more than 12 million kilometers travelled in 2021. The Green P mobile app has been downloaded 1.4 million times generating more than 62 million mobile pay transactions. Since 2002, Toronto Parking Authority has contributed more than $1.3 billion to the City of Toronto to fund important municipal services and programs, including affordable housing, transit and parks development. TPA is focused on becoming an integrated part of Toronto’s transportation network and is committed to supporting Climate Action through its expansion of Electric Vehicle charging and Bike Share services.

In 2021, the Toronto Parking Authority developed and launched our new Vision and Mission statements centred around our people, our customers, and our City. We embraced a new strategic framework that is anchored by five key pillars:

  1. Build a Great Place to Work;
  2. Strengthen the Core, Execute with Excellence;
  3. Accelerate Growth and Financial Sustainability;
  4. Connect with our Customers; and
  5. Innovate with our City Partners and Strategic Vendors.
This framework will continue to guide us on our ambitious journey of becoming the world’s best provider of parking, bike share and last mile mobility experiences.

Mission: Create a seamless customer experience that delivers on choice, ease, and speed through the city.
Vision: To become the world’s best provider of sustainable parking, bike share and last mile mobility experiences for our customers, our partners, and our city.

Lead and manage the Network Development and Insights Business Unit – comprised of transportation and land-use planning, pricing and yield management, data analytics, and partnerships with City and community stakeholders – so that TPA can best optimize the supply of parking and mobility services while profitably maximizing revenues. This role will be accountable for the development of robust business case analysis to drive decision-making on capital investments and joint venture/partnership opportunities. They will be responsible for leading all TPA land-use and transportation planning as well as pricing and business intelligence services by connecting the dots between operations, insights, and pricing to grow margins and profitability. In addition, this role will be responsible for working together with City partners to advance strategic land-use and wider transportation and sustainability objectives.

  • Lead and accelerate plans to grow business and network planning, yield management and analytical capabilities.
  • Participate in the creation of strategic plans and annual operating plans of the TPA including development of pricing strategies / rate reviews and parking supply optimization roadmaps.
  • Support the development and implementation of enterprise Business Intelligence tools to improve data-driven decision making. Leverage enhanced capabilities in analytics to address strategic and operational business opportunities, including pricing models and product distribution management.
  • Develop and manage parking business policies and plans for both on-street and off-street programs, recommending parking rate structures and usage policies to optimize service and maximize returns.
  • Represent TPA’s interests on multi-disciplinary work groups and land use/transportation studies; this includes the identification and review of new mobility opportunities involving TPA assets and other City initiatives to advance strategic land-use and wider transportation and sustainability objectives.
  • Oversee processes for obtaining required planning approvals, permits or other approvals related to TPA development or construction projects.
  • Oversee monitoring and progress reporting on all properties under sale, development, or jurisdictional transfer; includes the preparation and reviews of agreements of purchase and sale, reciprocal operating agreements, shared facility memorandums of understanding, and property leases/licenses.
  • Leverage design thinking methodology and prototyping to support operational and technological innovation in parking, mobility, and related verticals.
  • Lead the continuous improvement of the business intelligence platform, including the identification of KPIs and custom reporting dashboards to support decision making.
  • Play a key leadership role in identifying and reporting global best practices to drive policy updates, innovation and real time outcomes.
  • Establish, develop and manage strategic partnerships with municipal and other public sector partners and influence the outcome of third-party planning, construction and public realm initiatives.
  • Lead the analysis and preparation of transactions and proformas to support real estate transactions that meet TPA business requirements.
  • Develop operational procedures, TPA policies, standards, level of service and rules and regulations as the business planning subject matter expert.
  • Recommend changes to business models in response to best practices, operational efficiencies, customer feedback, mode shift/cannibalization or impacts from new disruptors.
  • Develop Revenue, Opex and Capex Budgets. Manage revenue/spend to Budget.


  • Be a values-driven leader – demonstrate respect, collaboration, teamwork and accountability.
  • Demonstrate critical thinking with a passion for execution and relentless customer focus.
  • Leverage strong influence leadership skills and simplify the complex.
  • Foster a culture of transparency, integrity, and quality. Lead and develop a high performing team in which the members produce insightful, high quality work on a timely basis.
  • Coaches, mentors and develops individuals and teams to rise to their full potential while providing timely, constructive and consistent feedback and personal development opportunities.
  • Demonstrates balance and adaptability knowing how and when to adjust their style to different situations and different people as required.
  • Engage and maintain collaborative relationships with key internal and external stakeholders including senior leadership across TPA to support the achievement of deliverables and overall objectives, assessing risks/opportunities, developing and executing plans.
  • Ensure a safe and healthy work environment through compliance with applicable employment legislation including but not limited to, Occupational Health and Safety Act and Regulations and Joint Health and Safety Committees (JHSC), Employment Standards Act, Ontario Human Rights Code.
  • Other duties as assigned.
  • Internal Staff
  • External customers and stakeholders
  • Third-party agencies
  • City staff, Agencies and Corporations
  • Board of Directors
  • University degree in a related discipline, including Business Administration, Commerce, Planning or Environmental Studies, Geography, or equivalent field (preferred). Equivalent experience also welcomed.
  • Experience in developing and executing business strategies and plans, particularly those that required integration with customer experience strategies, and coordination, collaboration and project management across the organization with multiple stakeholders, with experience leading, motivating and/or managing a team.
  • Experience working with Business Intelligence (BI) tools (e.g. Power BI, Tableau) preferred but not required.
  • Public sector and transportation planning experience preferred but not required.
  • Sound knowledge of procurement processes and contract management.
  • Demonstrated effective management of P&Ls, targets, budgets combined with strong organizational skills, attention to detail, and ability to plan and prioritize.
  • Ability to execute high-level program planning and think strategically; understand how to incorporate analytics into the business.
  • Excellent communication, presentation, collaboration and influencing skills across internal and external stakeholder relationships.
  • Customer-centric approach to delivering great service to customers and stakeholders.
  • Strong analytical and critical thinking skills with the ability to see and communicate the big picture.
  • Ability to evaluate business trends and competitive landscape and modify business strategies accordingly.
  • Acknowledged as having successfully collaborated across functional lines while driving forward a revenue management agenda.
  • Proven history of strong, relationship-based strategic engagements with partner and client organizations.
  • Mainly office environment with some local travel required
REPORTS TO: Director, Business Development and Partnerships

CONTACT: Jeff Richmond 416-238-6400
APPLY: using the links on this page or directly at

Toronto Parking Authority encourages applications from all qualified applicants and is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodation for disability during any stage of the recruitment process, please notify Jeff Richmond at or at 416-238-6400.

The Toronto Parking Authority has an Employment of Relatives Policy which controls relatives of current Toronto Parking Authority employees from being hired, assigned, transferred or promoted into positions where there is a conflict of interest due to relationship. Should you be selected for an interview, you will be asked to disclose the name, relationship and position of any relative who is a current Toronto Parking Authority employee.

Click here to apply online


Date Posted



Position Id
4140 - TPA

Min Salary
120,000.00 CAD

Max Salary
130,000.00 CAD

Job Type
Full-Time Regular

Number of Openings

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