Job Description

This is a business development and revenue optimization role. You will lead and manage the Business Development and Sales Business Unit – comprised of customer relationship management, sales and commercialization, and technology product management – so that Toronto Parking Authority (TPA) can profitably maximize revenue while at the same time enhance customer experience and integrate new business opportunities and strategic partnerships.

The TPA is the largest supplier of municipal parking in North America and manages approximately 59,500 "Green P" parking spaces. This includes approximately 18,500 on-street parking spaces; 41,000 off-street parking spaces; and provides access to 6,850 bicycles across the City of Toronto. TPA, maintains 139 surface lots, 26 municipal garages and manages an additional 141 lots for various third parties. Revenue generated in 2021 was $93 million with a $19.7 million dividend paid to the City of Toronto. The Bike Share program recorded a record 3.5 million rides with more than 12 million kilometers travelled in 2021. The Green P mobile app has been downloaded 1.4 million times generating more than 62 million mobile pay transactions. Since 2002, Toronto Parking Authority has contributed more than $1.3 billion to the City of Toronto to fund important municipal services and programs, including affordable housing, transit and parks development. TPA is focused on becoming an integrated part of Toronto’s transportation network and is committed to supporting Climate Action through its expansion of Electric Vehicle charging and Bike Share services.

In 2021, the Toronto Parking Authority developed and launched our new Vision and Mission statements centred around our people, our customers, and our City. We embraced a new strategic framework that is anchored by five key pillars:

  1. Build a Great Place to Work;
  2. Strengthen the Core, Execute with Excellence;
  3. Accelerate Growth and Financial Sustainability;
  4. Connect with our Customers; and
  5. Innovate with our City Partners and Strategic Vendors.
This framework will continue to guide us on our ambitious journey of becoming the world’s best provider of parking, bike share and last mile mobility experiences.

Mission: Create a seamless customer experience that delivers on choice, ease, and speed through the city.
Vision: To become the world’s best provider of sustainable parking, bike share and last mile mobility experiences for our customers, our partners, and our city.

Lead and manage the Business Development and Sales Business Unit – comprised of customer relationship management, sales and commercialization, and technology product management – so that TPA can profitably maximize revenue while at the same time enhance customer experience and integrate new business opportunities and strategic partnerships at the Toronto Parking Authority. This role will be accountable to building enhanced rigour and discipline around TPA’s go-to-market strategy to foster client relationships and grow new business for TPA’s managed services portfolio. They will be responsible for leading the development, monitoring and continuous improvement of the customer-facing technology roadmap and relationship management of our core technology solution vendors. In addition, the incumbent will collaborate with internal and external stakeholders to drive innovation and prototyping, and guide investments in best-in-class mobility technology and design.

  • Develop and execute annual customer acquisition and growth plan.
  • Participate in the creation of strategic and annual operating plans of the TPA including development of new business and channels, partnership strategies, and technology product management.
  • Lead business development and sales with partners to provide value-add services to customers by adopting and fostering a continuous improvement mindset to help accelerate growth.
  • Represent TPA’s interests on parking management opportunities including partnerships with the private sector as well as the transfer of City assets for operation as municipal parking facilities; includes the preparation of proposals and agreements, and overseeing relationship management.
  • Lead and oversee technology product roadmaps for TPA’s parking management and payment platforms (Mobile App, pay-by-plate, gated systems, license plate recognition, e-commerce, reseller sales integration), and other strategic initiatives (EV charging) and emerging mobility technologies with a focus on integrated and frictionless transportation experiences across customer touchpoints.
  • Lead the development and enterprise usage of centralized property management tools and processes to improve organization, visibility, and fact-based decision making.
  • Leverage design thinking methodology and prototyping tied to innovation in parking, mobility, and impacted verticals such as Vehicles for Hire, Car Share, cargo and logistics, and sales distribution.
  • Play a key leadership role in identifying and reporting global best practices to drive enhancements to service delivery, facility design, innovation and real time outcomes.
  • Oversee research and analysis on current and longer-term mobility trends, including travel demands within and through the City, parking supply and demand issues, impacts to the business and future directions in transportation and mobility (autonomous vehicles, mobility trends, electric vehicles, etc.).
  • Partner with key city stakeholders and the public sector to accelerate deployment of last mile mobility solutions to transform ease and speed through the city while creating incremental revenue streams.
  • Lead the analysis and preparation of transactions and proformas to support real estate transactions that meet TPA business requirements.
  • Develop operational procedures, TPA policies, standards, level of service and rules and regulations as the business development subject matter expert.
  • Recommend changes to business models in response to best practices, operational efficiencies, customer feedback, mode shift/cannibalization or impacts from new disruptors.
  • Develop Revenue, Opex and Capex Budgets. Manage revenue/spend to Budget.


  • Be a values-driven leader – demonstrate respect, collaboration, teamwork and accountability.
  • Demonstrate critical thinking with a passion for execution and relentless customer focus.
  • Leverage strong influence leadership skills and simplify the complex.
  • Foster a culture of transparency, integrity, and quality. Lead and develop a high performing team in which the members produce insightful, high quality work on a timely basis.
  • Coaches, mentors and develops individuals and teams to rise to their full potential while providing timely, constructive and consistent feedback and personal development opportunities.
  • Demonstrates balance and adaptability knowing how and when to adjust their style to different situations and different people as required.
  • Engage and maintain collaborative relationships with key internal and external stakeholders including senior leadership across TPA to support the achievement of deliverables and overall objectives, assessing risks/opportunities, developing and executing plans.
  • Ensure a safe and healthy work environment through compliance with applicable employment legislation including but not limited to, Occupational Health and Safety Act and Regulations and Joint Health and Safety Committees (JHSC), Employment Standards Act, Ontario Human Rights Code.
  • Other duties as assigned.
  • Internal Staff
  • External customers and stakeholders
  • Third-party agencies
  • City staff, Agencies and Corporations
  • Board of Directors
  • University degree in a related discipline, including Business Administration, Commerce, Planning or Environmental Studies, Geography, or equivalent field (preferred). Equivalent experience also welcomed.
  • Experience within a company and industry that is highly dependent on new business development and sales as a core competency, with experience leading, motivating and/or managing a team.
  • Demonstrated prior experience with establishing and consistently meeting or exceeding business development targets.
  • Experience with property management software preferred but not required.
  • Parking, mobility, transit or ground transportation experience preferred but not required.
  • Sound knowledge of procurement processes and contract management.
  • Demonstrated effective management of P&Ls, targets, budgets combined with strong organizational skills, attention to detail, and ability to plan and prioritize.
  • Must be comfortable with ambiguity and a fast-paced, highly dynamic environment that is being defined in real-time. You should be driven and willing to think creatively and pursue new or novel approaches to business and market development.
  • Excellent communication, presentation, collaboration and influencing skills across internal and external stakeholder relationships.
  • Customer-centric approach to delivering great service to customers and stakeholders.
  • Strong analytical and critical thinking skills with the ability to see and communicate the big picture.
  • Ability to evaluate business trends and competitive landscape and modify business strategies accordingly.
  • Acknowledged as having successfully collaborated across functional lines while driving forward a sales and business development agenda.
  • Proven history of strong, relationship-based strategic sales with partner and client organizations.
  • Mainly office environment with some local travel required
REPORTS TO: Director, Business Development and Partnerships

CONTACT: Jeff Richmond 416-238-6400
APPLY: using the links on this page or directly at

Toronto Parking Authority encourages applications from all qualified applicants and is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodation for disability during any stage of the recruitment process, please notify Jeff Richmond at or at 416-238-6400.

The Toronto Parking Authority has an Employment of Relatives Policy which controls relatives of current Toronto Parking Authority employees from being hired, assigned, transferred or promoted into positions where there is a conflict of interest due to relationship. Should you be selected for an interview, you will be asked to disclose the name, relationship and position of any relative who is a current Toronto Parking Authority employee.

Click here to apply online


Date Posted



Position Id
4150 - TPA

Min Salary
120,000.00 CAD

Max Salary
130,000.00 CAD

Job Type
Full-Time Regular

Number of Openings

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