Job Description
The Assistant Marketing and PR Manager is responsible for managing all marketing and public relations activities, including digital marketing strategies, external branding, and internal materials to support student recruitment and ensure return on investment (ROI). The role involves executing both short- and long-term strategic marketing plans to maximize key program objectives, broaden awareness, increase applications, and drive matriculation for foundation, undergraduate, and postgraduate programs of the institution.

Responsibilities
  • Suggest new methods to identify customers’ needs
  • Analyze marketing metrics (conversion rates, web analytics, etc.)
  • Assist with promotional events to attract leads
  • Maintain and enhance the company’s reputation in the eyes of the higher education audience
  • Develop marketing techniques to drive students’ recruitment
  • Develop, operationalize and implement annual Marketing strategies and plans
  • Undertake research and market analysis to support the university’s business plans/strategies
  • Work closely with Recruitment & Admissions Department to achieve enrolment target
  • Evolve and implement branded messaging through all content to ensure the consumer voice and relevant brand components are accurately and consistently represented across our channels of communication
  • Create/copy edit content that helps bring student/alumni experience to life in real and meaningful ways (interviews, blogs, newsletters, videos, long/short form, infographics), increase awareness, engagement, and conversion activities
  • Lead and implement social strategy for the University’s objectives. Campaign performance and best practices should drive recommendations
  • Strengthen the prospective student audience/market understanding through surveys, and focus groups. Leverage findings to recommend innovative opportunities that will inform both downstream and upstream marketing
  • Closely monitor competitive presence and industry trends across various message boards, business newsletters and social media
  • Works through the Marketing officer to facilitate the continuous update of the university’s website and other social media machinery with current happenings

Qualifications

  • A Master’s degree in Marketing, Marketing Communications, MBA (Marketing option) or a related discipline
  • Professional certification in marketing i.e., CIM, CIMA etc.
  • Professional certification in Advertising
  • At least 6 years post-qualification work experience


Competencies
Technical

  • Significant knowledge in Marketing and Advertising and emerging market trends
  • Significant knowledge in Brand Management
  • Strong business and marketing acumen
  • Proposal writing skills
  • Good Knowledge of digital marketing

Planning and Organizing

  • Experience of planning, prioritizing and organizing work on daily, weekly and monthly basis, individually and as part of a team, while ensuring the effective use of resources and delivering to tight deadlines
  • Excellent stakeholder engagement skills with experience of managing a large range of different stakeholders

Communication Skills

  • Excellent written and oral communication and negotiation skills
  • Excellent influencing skills and the ability to communicate with credibility, tact and diplomacy internally and externally
  • Good report writing skills
  • Excellent presentation skills

Initiative and Problem-Solving Skills

  • Experience of using initiative and creativity to resolve problems, that may be predictable but not routine, identifying practical and suitable solutions

IT Skills Required

  • Proficient in MS Office Suite
  • Proficient in internet use
Deadline: 9th April, 2025

 
Job Type
Full-Time Regular