Account Manager
Job Description
Position Title: Account Manager
Department: Sales
Location: Ann Arbor, MI
Basic Purpose and Objective
Identify and lead programs based on deep knowledge of customer needs to drive growth in existing markets, and/or pave the way for entry into new industries, channels, or geographies within the Americas.
Specific Duties and Responsibilities:
- Develop deep customer and market knowledge through market, competitor, and research to inform and enhance the segment’s commercial and inventory strategy.
- Increase customer acquisition or loyalty by implementing activities that drive conversion: product, price, promotion, and channel development.
- Identify and implement marketing, inventory, and training programs to increase the company’s market share and segment leadership.
- Work closely with Sales, Marketing Specialists, and Leaders to execute segment playbook to identify key accounts, accelerate wins, and maximize the company’s sales and profitability.
- Develop proposals to drive organic and inorganic growth to strengthen segment strategy, including product localization and new channels.
- Coordinate the formulation and ensure viability of the business plan for the segment, for all channels and business units.
- Communicate strategy, industry trends, wins/best practices, and countermeasures across all functional groups, including Sales, Engineering, Inside Sales, Marketing, the company, and key manufacturing plants.
Education and Experience Required:
- Bachelor’s Degree in a related field, and 10 or more years of position-related experience.
- Proven success in leading programs with a cross-functional team to win new accounts, increase sales and profitability.
- Working knowledge of CRM (preferably Salesforce) and ERP systems.
- Working knowledge of marketing campaigns, analytics, and platforms (digital expertise is preferred).