Posting Number: 201826SLG
Job Title: Demand Generation Manager
Location: Dallas, Texas
Our client has an immediate need for a Demand Generation Manager (DGM). This is a hands-on position where you will develop the strategy and programs and then hire a team to support the Demand Generation effort. You will create and measure programs that are designed to build brand awareness, launch us into new markets, and promote our products and services, as well as create buzz and establish customer loyalty. It is critical for our DGM be a revenue-centric marketer with seasoned skills in inbound and outbound marketing.
Build targeted campaigns which leverage channels such as email, website, SEO, social media, outbound, and paid advertising, etc.
Conduct research and tailor messaging to target specific organizations, personas, technographics, competitors, and geographic locations
Measure, analyze, and report on campaigns, including content and demo form conversions, MQLs, discovery calls, demos, opportunities, and wins
Develop and execute account-based marketing programs in conjunction with sales team
Develop new marketing channels to drive explicit demand
Support current client marketing process through creation and distribution of client newsletters
Provide direction to our 3rd party external marketing firm
5+ years online Demand Marketing/Generation experience for a SaaS provider
Robust, expert-level, proven understanding of all social media channels
Salesforce experience a must
Strong understanding of analytics and dashboards.
Ability to think strategically and willing to get hands dirty and execute the programs.
Expert use of Microsoft Office
Bachelor's degree required
Complete your candidate profile at www.searchlogixgroup.com and refer to posting 201826SLG or as a second choice, email your information and requirements to firstname.lastname@example.org. Only candidates who appear to meet the above criteria will receive an immediate response. Other resumes will be added to our database of active candidates for one year for other positions that come available and are a match with their background.
THE SEARCHLOGIX GROUP