Vice President of Marketing – Consumer Electronics

Who: A fast-growing consumer electronics company seeking a visionary marketing leader.

What: Lead all aspects of marketing strategy, brand development, and go-to-market execution.

When: Immediate need.

Where: Charlotte, NC (on-site or hybrid preferred).

Why: To accelerate brand growth and drive customer acquisition in a competitive market.

Office Environment: Collaborative, fast-paced, and innovation-focused culture.

Salary: $180,000–$220,000 base plus performance bonus and equity.

---

Position Overview:
The Vice President of Marketing will spearhead the development and execution of integrated marketing strategies for a consumer electronics brand experiencing rapid expansion. This role will own the customer journey from awareness to loyalty, leveraging data, creativity, and leadership to build an iconic brand.

Key Responsibilities:

• Define and implement the marketing vision, roadmap, and team structure.

• Drive digital, brand, and product marketing initiatives across all channels.

• Lead performance marketing, SEO/SEM, PR, and influencer strategies.

• Partner cross-functionally with product, sales, and leadership to align goals.

• Optimize budget allocation and performance metrics to scale growth efficiently.

• Build and mentor a high-performing marketing team.

Qualifications:

• 10+ years of progressive marketing experience, including 3+ years in a senior leadership role.

• Background in consumer electronics, consumer tech, or lifestyle brands strongly preferred.

• Demonstrated success in scaling DTC and retail marketing efforts.

• Strong analytical, strategic, and creative skills with an ROI-focused mindset.

• Experience with both early-stage growth and established brand marketing environments.

Details