Marine/Boat Director of Marketing, Product Development, Dealer & Customer Support: CAROLINAS, $115,000+RELO+Benefits

Marine/Boat Director of Marketing, Product Development, Dealer & Customer Support: CAROLINAS, $115,000+RELO+Benefits

Carolinas, U.S.A

Marine Industry Recruiter: Tom Cassidy, 715-340-6862 Confidentially Call or Text

Our recreational fiberglass Marine manufacturing client in the Carolinas is seeking an experienced Marketing, NPD and Customer Support leader.

Position Responsibilities and Essential Functions:

  1. Market Research & Analysis – provide corporate and territory-specific reporting; define open markets; define over/under performing markets; create and review potential sales reports; work with Executive team and RSM’s to achieve success.
  2. Competitive Research – identify competing brands in each specific market; what boat features are driving their successes and how do our boats compare; target competing dealerships, identifying why they are successful; create pricing comparisons for each competitor.
  3. In person and follow up calls with Dealers, Regional Manager and other industry experts.
  4. Development of product scope driven by Market research and discussion with Dealer, Regional Manager and other Industry experts.
  5. Work with Engineering, OPS and Finance to refine product scope and create Prototype Development Plans.
  6. Order Form Management (Dealer Circle portal) – what should we offer as options on boats.
  7. Pricing Management/Margin Management – what we should charge for base boat and options.
  8. Approve all Sales Orders and oversee the processing of orders in ERP and boat delivery.
  9. Directly manage the activities of all Customer Support, Warranty and Parts.
  10. Communication of order status with Sales Representatives on a regular basis.

Education and Experience:

  • Bachelor’s in Business Management preferred, or experience equaling.
  • 5+ years in marine industry.
  • Technical knowledge of marine craft including performance, construction, technology and features preferred.
  • Must have strong verbal and written communication skills.
  • Strong computer skills including Microsoft Excel.
  • Must be able to multi-task effectively in a fast-paced environment. Self-starter with strong work ethic and social compatibility necessary.

Working Conditions and Physical Effort:

  • Use of computer, telephones and other office equipment, reading, writing, standing, sitting, walking, repetitive motions, bending, climbing, listening and hearing ability and visual acuity.
  • Travel required (up to 30%).
  • Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Work performed in an office setting free from any disagreeable elements.
  • Work on the plant floor, either in our facility or our customer’s facility.
  • While performing the duties of this job, the employee may work near moving mechanical parts and hazardous voltage.

Next Steps:

Please send me your resume. Your resume should show a solid work history and offer THREE excellent professional references.

Referral Policy:
Whenever you refer someone to us that we place, we will send you a check up to $1,000 as a Referral Bonus.


Tom Cassidy, Jr.
Marine & PowerSports Recruiter
Lonski and Associates LLC
[O] 262 397 8980
[C] 715 340 6862

Marine Industry
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